Real AI answers.
Every brand highlighted.
A score you can track.
WORD OF MODEL
When your customers ask ChatGPT, Claude or Gemini for a recommendation, does it mention you? Find out, and find out what to do about it.
FROM THE TEAM BEHIND BRANDPULSE
FIND OUT WHAT AI TELLS YOUR CUSTOMERS ABOUT YOU, AND WHAT IT DOESN’T
AI assistants don’t give a page of links. They give a shortlist of three or four names. Word of Model asks ChatGPT, Claude and Gemini the questions your customers ask, highlights every brand they recommend, and shows how much of the conversation is yours.
HOW IT WORKS
TELL US WHO YOU ARE
Your brand, up to five competitors and up to ten questions, written the way a customer would ask them. Local business? Add your town.
WE ASK THE AI
ChatGPT, Claude and Gemini search the web and answer every question, just as they do for your customers. Each answer is marked up: who was named, in what order, how they were described, and which sites they used.
YOU GET A SCORE AND A PLAN
Your AI Visibility Score, what each model knows about you, where competitors win, and specific actions to take. Online and as a PDF.
A SCORE THAT WORKS EVEN WHEN AI IGNORES YOU
Your AI Visibility Score has two parts. Recommended: when customers ask, does AI name you? Known: when asked about you directly, does it know who you are, and get it right?
A big brand sees where competitors are winning. A local café that AI has never mentioned still finds out why, and what to fix first.
WORD OF MODEL IS BUILT FOR BRANDS THAT WANT TO BE RECOMMENDED, NOT JUST FOUND
AGENCIES & CONSULTANTS
Track up to ten client brands. Branded PDF reports to send straight on. Weekly on Pro.
IN-HOUSE MARKETING TEAMS
See how you compare with competitors across every major AI model, and what moves the needle month to month.
SMALL & LOCAL BUSINESSES
Find out whether AI knows you exist, what it gets wrong, and the practical steps to start being recommended locally.
A REPORT WORTH FORWARDING
Every run comes with a branded PDF you can send to a client, a boss or a board.
- Your AI Visibility Score, and what moves it
- Share of voice, model by model
- What each AI knows about you, and what it gets wrong
- Every answer, with every brand highlighted, including ones you didn’t list
- The websites AI used to decide, so you know where to be seen
- An action plan to tick off before the next run
AVAILABLE PLANS
£24.99
one-off
SNAPSHOT
One report on where you stand today
- 1 brand, 1 report
- Up to 10 questions
- Up to 5 competitors
- ChatGPT, Claude & Gemini
- PDF report
£19.99
per month · save 20%
BASIC
Keep an eye on one brand
- 1 brand
- Re-run every month
- Report & PDF emailed monthly
- Trend over time
£44.99
per month · most popular
AGENCY
A few brands or clients
- 3 brands
- Each re-run every month
- Reports & PDFs emailed monthly
- Trend over time
£94.99
per month
PRO
Weekly tracking across a portfolio
- 10 brands
- Each re-run every week
- 45 runs a month
- Reports & PDFs emailed weekly
No VAT added. Cancel any time. Buy a Snapshot and subscribe to Basic or Agency within 14 days to get your first month free.
QUESTIONS
Are these real AI answers?
Yes. Every run asks the current models from OpenAI, Anthropic and Google directly. Each one searches the web before answering, the way the ChatGPT, Claude and Gemini apps do, and you can read every answer in full along with the sites it cited.
What if AI never mentions my business?
That’s common for smaller and local brands, and it’s what the score is built for. The “Known” half checks whether each model has heard of you and describes you correctly, so even a zero tells you what to fix first.
Will it show competitors I didn’t think of?
Yes. Any business the models recommend that isn’t on your list is highlighted in grey and listed separately, so you can see who you’re really up against and swap them in as a competitor.
How is the score worked out?
Recommended (70%) blends how often you’re named, your share against the category leader, where you’re named and how you’re described. Known (30%) grades what each model says when asked about you directly.
Can I cancel any time?
Yes. Cancel from your account whenever you like and your plan runs to the end of the period you’ve paid for. A Snapshot is a one-off payment with nothing to cancel.
How is this different from BrandPulse?
BrandPulse tracks your brand across search and social. Word of Model tracks what AI assistants say about you. Together they cover where your customers look.